- 2024 Case Study Competition
Are All Calories Created Equal? An Analysis of the Coca-Cola Company’s Communication in the Fight Against Obesity
Submited by: Heather Harder
Faculty Advisor: Lucinda Austin
Note: Teaching notes will be made available to faculty upon request.
Page, in alliance with the Institute for Public Relations, conducts an annual competition for the writing of original case studies by students enrolled in a school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations. The objectives of the competition are to introduce practical applications of the core principles that define corporate communication as a critical function of management to educators, teachers and students, and encourage research that contributes to the profession's body of knowledge and provide practical suggestions for improving the corporate communications function. Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation's leading corporate communications executives.
For questions, please email casestudies@page.org.
The grand prize winner receives the Jack Koten Case Study Award, named in honor of John A. "Jack" Koten, one of the founding members of the Arthur W. Page Society and its first president. The winning students are invited to the annual Awards Ceremony held each year at the Page Society's Spring Seminar in New York.
